00:00
My name is Mark Rubin, and I'm a dream weaver. I hope these widgets help you weave your dreams into reality. This story is about remapping a system. And I have a longer version of this story below, on this page, and I made that version, like 10 years ago, was probably was on maybe, maybe 2015. Ish. And this is a story about something I did in 2007, I'm gonna tell a shorter version of it up here. And if you're interested, welcomes a look at the one below on this page. This is this was an important story of my life. So as I've said on previous videos, my mind is full of models. And one of my models is a model of energy transfer that I learned by doing experiments in my room when I was a kid. This one I learned from marbles and ramps, I was doing experiments with marbles and ramps, because they were repeatable. And Alice, between six and 10 an hour, I would roll a marble down the ramp and visualize what was happening, taking snapshots of the marble in motion. And noting the increase in in the sound how loud it was, which was due to friction. I didn't know the word for friction, but I knew was related to how fast it went and how fast it slowed down this marble. I noted I could take snapshots of an emotion and I could compare them. And I noted that the distances between the snapshots of the marble from the previous spot got bigger as they went down the ramp, which meant that it was going faster. And I knew that it went faster in relationship to the height. And I knew that that relationship was not linear. And I knew that it was more than linear, exponential. And I could see that in a model that told me that and I could hear the sound of the friction at these snapshots in time. And note that the proportionality of of the sound matched the spacing of the distances. So in other words, the pitch of the sound, the volume of the sound, that decibels of the sound was related to how far apart it was at snapshots in time, which meant it was related to the velocity at that snapshot in time. And I could see this in a spatial model color coded model. And this is the basis for my project project really late. This isn't a model, I decided when I was 10, I do something good with this model. So if you're watching this, this is part of the good thing I'm doing by explaining it and using it in this way. And I've used this model to make money by modeling business systems in the same way, which comes later in this video series about converting potential money into kinetic money. And then made software called visualizer, which comes a little bit further downstream from this, where I actually built software that does this, then this is the story of translating it from a four dimensional color coded model to a four dimensional iconic representation of the model that could explain the other people and then programming to a computer. So everything in my mind fits into a model of cognition that describes six simultaneous perspectives. And those perspectives are who are what am I looking at? How many are there? Where are they? When are they? How did they get here? And why. And each one of those has a picture, a unique picture. And somehow my mind converts them all into one thing, a spatial representation of that, as snapshots in time that tells me what's going on? What's around me. And I can navigate these models in different ways visually. Things are organized and color coded in my mind in this way. If you can imagine one red apple, can you imagine pen apples? And then can you imagine or another row Majan them in a row and then imagine another row under them? 10 rows of 10. Now you can imagine 100. And so you can imagine 100 apples. So that's an object is an apple and how many are there 100. Next one is where are they? And imagine them on a table in your kitchen. Imagine when is it it's whatever time it is right now if you look at a clock that went, how did they get there, you can go all the way back to energy from the sun and photosynthesis water cycle, you know, genetic reproduction of an apple seed making a tree 20 years later, an apple growing the lottery through lots of different processes. Someone picking the apple bringing it to a store, putting it on a shelf. You're doing we're trading that money you got from that work for that energy from the sun. And now design your table. And that's how and how how it can be is a flowchart. And what I just said is a flowchart and you can you can go back as far as makes sense for whatever the system is and why is it always a multivariable plot of the two most important things? Why is there an apple and there's an end infinite number of ways. So picking the most important reasons is implied in them against each other is important. And I explained that in this way, because I have a model of that are lots of apples. All the apples, different size apples, different apples in different stages of growth on trees, different color apples 1000s of apples, and the apples in the grocery store on the shelves, when the bottom shelf, Second Shelf, third shelf, was there a scale was over a paper bag, was there a plastic bag? All the things connected to apples are in a model? How do you like them apples? So I wanted to explain this model because it's more than just a way of categorizing and accessing information. It is a model of thermodynamics, the relationships between energy information and rules. And the story I just told you was basically a single snapshot in time. That's called the static model. But if you sampled an apple tree from a seed, and you said, how many apples are there, you know, where are they when are they how they get there, like you started at the seed and imagine a tree growing, and you took a snapshot every day, for 20 years, those things would be changing, the tree would be growing. So the the where's the positions of the apples would be shifting different times of the years, there would be more apples than other times of the years, it'd be no apples. And it's possible to create a model of this spatial model that represents this dynamically, it's snapshots. And if you can do that, then you can navigate the snapshots back and forth, and see the state of something. And the something that I was doing this with was a marble rolling down a ramp. So I thought, you know, when I was 10, I do something with this something good. And I was telling this story to my friend John, in 2007, at a place called Burning Man, my first time there in the desert, I told him in 2007, I was going to do his ego projects when I was already based on this model. But there was a problem problem with his models are is that it's a color coded spatial model. And it exists in a part of my mind that doesn't have access to words, to completely spatial in my own language, it's like my own language. And that makes it a perfect secret, which is another video in this series, which is a thing you know, only you know, and the language only, you know, but you know completely, you can never tell anybody. Because there are no words that can translate it into something else. So this, this story is about translating this model. And when I got back from Burning Man, I figured out how to do it. I imagined, in this case, a business system. And I took a single snapshot of it in my mind of the state of it with regard to the money, which is how many customers were there? How much were they worth? Which is the money? Where are they in my funnel sales funnel, or the operational side of the business? Which relates to where are they on the sales funnel? And where are they on the income statement? Are they in the operations piece? Are they on the marketing piece? Where are they? And this relates to potential money and kinetic money. So potential money is on the sales funnel kinetic money is on the income statement. And I can see this in a model. I learned this when I was 15. And I was imagining a single snapshot of this state, basically, how are all the processes in the business? And why is about customer behavior? Why do people trade value for worth and that's all about delivering what the brand promises and things like that. So I could see how that sounds like okay, like I'm going to translate this. When I was 12. I built those machine, which was the design of a perpetual motion wheel even though I knew it would spin around forever. I was just curious how long it would spin around. And I've learned I what I'm describing. Now I learned that and when I was 12 is that if you if you can freeze a system and put a grid over it, then you can keep track of the position of everything using this grid. And in the model I did when I was 12. I add a grid that was 10 by 1010 squares by 10 squares, which is 100 pieces. But this model was 100 by 100 versus 10,000. And this is the biggest one I ever did. And at first, I was like no way. This would be too big. But it felt important to do it. I was so inspired by burning man and the art that I saw. And the magical world of people creating things that I was like I'm gonna do it so I sat on my sofa. I started in position one one, which is the upper left hand corner. And imagine imagine a grid with a with 100 by 100 squares, which is why I told you the app, the Apple idea. And sorry, in the upper left hand corner, I know there's nothing and that's position. And then I wanted to position two comma one, which is the second one first for the second column for first row, and then 31415102 100, went down, and then back, and then down and across, and down and back. And I could keep track until I hit something. Because not everything was full, maybe maybe 75%, full of energy information. And when I got to an element in this model, I compared it to a translation framework that I have, that breaks the spatial model down into those six pictures. And that's how I did the other machine I made same same approach. And for that element, that little that square are really a cube. But in this representation of square on grid, I determined if it was a what, a how many away or when or how and why, based on how it moved. Because I took I had more than one snapshot to the image on this page is one snapshot, but I had multiple, and I can go back and forth between them. And I can see how things move. And things that are energy move rotationally things that are information move in this linear way. And things that are rules move like a wave. And the rules connect the energies of the information. And so in those three things, energy information, and rules are contained all six perspectives. So for every square out of 10,000, I moved them around in my mind, and compared them to these six perspectives and then broke them out into three structures, which is the energy structure, the information structure and the rules structure. And where I ended up was that the money, the energy in a business, or the energy of a marble rolling down the ramp can be represented by gears in motion spinning gears. In the case of a marble rolling down a ramp, you start with an infinitely small gear. And as you release the marble to gear, it gets bigger snapshot one snapshot to snapshot three, snapshot four. So it gets the bottom of the ramp, and then it hits something and then it shrinks again. And the speed that it's spinning is related to the sound that I could hear, which is which is proportional to the energy that I was hearing, which was the energy of friction, which is proportional to the total amount of energy as a function of that. So basically, this is a way to see a marble. And in a business. The energy structure is based on a funnel, the sales funnel, where you start with the number of people that have heard of your brand. And then there's a number of people that can you know, buy what you're selling, and the number of people that pick up a phone and call you and the number of people who actually hire you and the number of people who actually pay you. And you end up with these getters that represent the money, the value of the money at each of those stages. And I had to start over three times. Because I lost my place took me eight days to do this. And I didn't sleep much. It was hard. This was the hardest thing I ever did. hardest thing I ever did. Because if I when I lost my place, I had to start over. I couldn't pick it back, I couldn't hold it, in my mind, a construct. So I had to start over. And it felt like if I didn't finish it would kill me. That's what it felt like, because I was so close. So close to getting it out of my mind. This thing has been on my mind since I was a kid and I knew if I if I couldn't translate it, no one would ever understand what I was doing. And no one would understand, you know how a visualization of energy transfer can be used to do something good for nature and make money along the way. So the basically the thermodynamics and business systems. So the story of like the ins and outs and what have us have this is below if you want a longer version. And I guess I want to say about remapping a system, if you can visualize like basically all the parts like inside a car, and then visualize them on the ground in front of the car and then reassemble them into something else. That's not a car, but would be like more like the park that moves the car. The gauges that measure things in a car and the math of thermodynamics that convert the energy in the fuel into into energy in a machine of motion. That's the same thing. This was an important period of my life those eight days, but it was October 2007 and I'm happy I made it this far.